Si tan pocas ventas tenía Avid con XSI, por qué compró Autodicks Softimage?
Why did Autodesk acquire Softimage from Avid back in 2008 when it already had two 3D DCC apps?
Mark Petit: The primary reason for acquiring the technology was to acquire the engineering teams, to have them work on next generation technology. That was the primary driver behind why we wanted it. We'd already hired several engineers from that company. At that point, our company and division was growing very rapidly and we needed skilled engineers, and that was an opportunity to bring them on board. We wanted to build next-gen technologies and there was a lot of excitement about doing those things.
At the same time, when you're building next generation technology, you're hoping, down the road, that those will replace your older ones. So, was there an expectation that we would be introducing new technology and we start replacing old ones? I think that would be true to say, yes.
But it was too early to start thinking about the exact mechanics of how this was going to play out. In the end, that technology did not come to market. We basically realised along the way that this was going to be too monumental, even more disruptive and that there were other ways of doing this, including re-engineering core parts of out other applications, Maya and Max.
Fíjate que en ningún momento dice que compraron Softimage por el volumen de ventas que esperaban
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